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Tuesday, 18 February 2014

Viewers 'binge' on 'House of Cards' after Netflix record high -

Viewers 'binge' on 'House of Cards' after Netflix record high - 

Netflix saw a bumper number of U.S. subscribers tune in to Web-only TV program "House of Cards" as the second series of the drama was made available on Friday, according to broadband technology firm Procera.
Some 16 percent of Netflix users on one particular Internet service supplied by an unspecified U.S. cable operator watched at least one episode of the show, said Procera.

Procera, which cannot share information on individual clients, said last year the number was 2 percent on a similar sized network, and described the jump in viewers as "massive."

Shares of Netflix hit an all-time high of $439.49 on Thursday, ahead of the show's launch, with the stock surging about 130 percent in the last year. In January the firm posted fourth-quarter earnings that smashed Wall Street's expectations with a fourth straight quarter of accelerating sales growth.
However, hedge fund Blue Ridge and billionaire investor Carl Icahn dumped their shares in Netflix, with Icahn cutting his stake by 2.9 million shares to 2.7 million shares according to a regulatory filing on Friday for the quarter ended Dec. 31.

The network monitored by Procera showed "clear signs of binge watching" as the numbers for each episode show viewers are continuing to watch the series throughout the day on Friday.


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