Four people proofread the ad. Four dirty, dirty minded people.
In the end, it was Indiana drivers who spotted the problem.
A cringe-inducing absence appeared this week in the middle of a billboard ad touting South Bend, Indiana’s school system.
What it was supposed to say: “15 best things about our public schools.”
Minus a very pivotal ‘L’.
The billboard stood for nearly five days. No word on any spikes in applications for enrollment.
Passing motorists noticed and phoned in the error.
The company which produced the billboard quickly fell on its sword.
“I feel terrible. It’s a mistake we made, and we’re guilty of it, and responsible for it, and we take full responsibility for the error,” Patrick Strickler, president of the Blue Waters Group, told theSouth Bend Tribune.