Making Unique Observations in a Very Cluttered World

Tuesday, 14 January 2014

Google spends $3.2 Billion to control every object in the house of the future -

Google spends $3.2 Billion to control every object in the house of the future - 

Google dropped $3.2 billion IN CASH to purchase a company that has pioneered smart grid technology.  Nest Labs Inc. is a corporation that designs home appliances and objects that are connected to the internet, or at the very least transmit information in some kind of way.

The deal is the second largest in Google's history, second only to the $12.5 billion purchase of cell phone producer Motorola in 2012.

In a statement on their website Nest Labs Inc. said that "Google will help us fully realize our vision of the conscious home and allow us to change the world faster than we ever could if we continued to go it alone. We’ve had great momentum, but this is a rocket ship."

While the company is currently focused on smoke alarms and simple house hold devices, experts say that Google plans to create "home automation" and an "internet of things".

"Nest Labs appears to be focused on thermostats and smoke alarms, but it's not far-fetched to see Google expanding this technology into other devices over time," said Shyam Patil, an analyst at Wedbush.

"Home automation is one of the bigger opportunities when you talk about the Internet of everything and connecting everything. This acquisition furthers their strategy around that," he said.

"This is a new area for Google, representing a desire to take advantage of all devices," said Ben Bajarin, director of consumer technology at Creative Strategies, a market intelligence and research firm. "Google wants its own platform for this world of connected things."

The internet of things may sound innocent enough, but it has very significant potential of being tied to the RFID agenda.

According to Wikipedia

"The Internet of Things (or IoT for short) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure. The term Internet of Things was proposed by Kevin Ashton in 2009. The concept of the Internet of Things first became popular through the Auto-ID Center at MIT and related market analysis publications. Radio-frequency identification (RFID) was seen as a prerequisite for the Internet of Things in the early days. If all objects and people in daily life were equipped with identifiers, they could be managed and inventoried by computers.  Besides using RFID, the tagging of things may be achieved through such technologies as near field communication, barcodes, QR codes and digital watermarking."

Shares of Google were up 0.5 percent at $1,128.49 in extended trading on Monday, and their move into your living room received very positive feedback from the mainstream media.  The internet of things and smart home appliances are going to be something to keep a close eye on, now more than ever before.


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