Making Unique Observations in a Very Cluttered World

Tuesday, 21 January 2014

Candy Crush, has now trademarked the word “candy." -

Candy Crush, has now trademarked the word “candy." - 

King.com, the company responsible for developing the closest thing to online crack, Candy Crush, has now trademarked the word “candy." This means that no other mobile games are allowed to have the word “Candy” in their name, because the giant corporation fears their billion dollar industry will be devastated.

Now, King.com can force other companies to get rid of their games completely if that word is also in their title. Escapist Magazine reports that King filed for this trademark back in February of 2013, and almost a year later it was approved (on January 15, 2014 to be exact). I imagine all the tech bros of King.com chugging some sort of beer flavored like banana bread upon hearing this joyous news. Escapist writes, “Benny Hsu, the maker of All Candy Casino Slots - Jewels Craze Connect: Big Blast Mania Land, told Gamezebo that he was asked under no uncertain terms to pull his game from the App Store.” According to Hsu, King paralegal Sophie Hallstrom, told him, “Your use of CANDY SLOTS in your app icon uses our CANDY trademark exactly, for identical goods, which amounts to trademark infringement and is likely to lead to consumer confusion and damage to our brand. The addition of only the descriptive term 'SLOTS' does nothing to lessen the likelihood of confusion."


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