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Monday, 4 March 2013

FACEBOOK admits teens tiring of social network...

FACEBOOK admits teens tiring of social network...

Facebook has made the startling admission that teenagers are becoming bored with the social networking giant.

Facing competition from younger, more agile and 'cooler' apps such as Snapchat and Instagram, Facebook fears its long-term business could be harmed.

And as Facebook approaches its tenth anniversary the firm published its annual 10-K report last month revealing that its younger users are increasingly turning away from the multi-billion dollar business.

Published last month, the annual company report states, 'We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook.
'For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram.

'In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.'
The sobering admission that they need to sharpen their public image comes as Facebook Director of Product Blake Ross announced in scathing terms why he was leaving the social networking powerhouse.

'I’m leaving because a Forbes writer asked his son’s best friend Todd if Facebook was still cool and the friend said no, and plus none of HIS friends think so either even Leila who used to love it, and this journalism made me reconsider the long-term viability of the company.'
Maybe because of the seriousness of his jesting post, Ross pulled the message from his Facebook page.
However, it did not divert from the fact that teenagers are very often a plausible, but non-scientific barometer for trends - especially what is cool and what is not.
Indeed, the founder and of new social networking site Branch, Josh Miller, asked his fifteen-year-old sister for her opinion on Facebook.
Her verdict was damning: 'She tries to visit Facebook as infrequently as possible,' Miller wrote, because it’s addictive, and because it’s not as fun as Instagram. 'Facebook may have an irreversibly bad brand,' Miller concluded. 
Web-expert, Laura Portwood-Stacer was more concise in her opinion of how Facebook relates to today's teenagers.
'I think it has less to do with kids consciously looking for 'the next big thing' than Facebook just no longer being a space that serves them,' said Laura Portwood-Stacer.

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