Dogs Are Target Audience for New TV Channel... -
Release the hounds: DogTV — touted as the first TV network aimed at man’s best friend — is a real 24-hour channel that will be unleashed on DirecTV starting Aug. 1.
For the first two weeks of August, DogTV will be available for free to any DirecTV subscriber. Pooch owners who register to subscribe before Aug. 10 will receive 30 days free through mid-September, after which the channel will be $4.99 per month. In addition, those signing up for the early-dog special will receive a PetHub dog ID tag and $10 coupon codes for PetBest.com and Dog Is Good.
According to PTV Media, the company behind DogTV, it spent more than four years developing and testing a 24-hour TV channel aimed at pups of all breeds.
Until now DogTV has been available only in San Diego, launched last year with Cox Communications and Time Warner Cable, as well as online and through Roku Internet set-tops for $9.99 per month.
What, exactly, is on the network? Forget human-oriented fare like “Old Yeller” or “Lassie”: DogTV’s programming comprises 3- to 6-minute video clips in three categories: relaxation, stimulation and “exposure,” which centers on segments designed to habituate dogs to domestic stimuli (like riding in a car with a toddler).
“The dog-approved programming content was created to entertain, relax and stimulate stay-at-home dogs, so owners don’t come home to ripped-up couches, shredded magazines or a favorite pair of heels chewed to bits,” the company says.
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