Men's underwear that smells like musk and pears? - French company crowdfunds scented underwear for men -
Men's underwear that smells like musk and pears? That's the idea behind "The Indomitable," new scented underwear for men.
Le Slip Francais, a company that boasts "made in France" men's underwear, turned to crowdfunding website My Major Company to raise the capital for its scented gitch.
As of Thursday, it already raised more than 19,500 euros ($25,750), more than 9,000 euros ($11,800) more than it asked for.
"With our initial success and our 20,000 briefs sold in our first year in 2012, we again provoke fate by developing a revolutionary technology never seen before in France: Briefs that smell good!" reads the bid.
Le Slip Francais said it plans to take its 100% cotton man-things, which are knit in the Lille region of France, and inject micro-capsules of homemade perfume into them.
The capsules will release the scent as the wearer moves around, and the company promises the smell will last 30 washes.
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