Fiat putting espresso makers in cars - but you can't brew up a cup unless your car is stopped -
Drivers love fancy technology extras packed in their car and Fiat is hoping their latest innovation may be the best yet - one that can save you a trip to your favorite coffee store.
But the car designers new innovative addition to their latest line, due out in Italy in October, is landing them in some hot water with some consumers concerned about it adding to a mounting list of things that distract drivers. However, the car maker says, don't rush to judgement, you can't brew up a cup unless your car is stopped.
Their new crossover model the Fiat 500L boasts a whole range of accessories, but the one drawing the most attention and perhaps concerns, is their built-in espresso machine. That's right. Forget your Starbucks runs, or trying to rush out the door to work with your homemade brew. Instead, inside your console you'll find a "new coffee machine created in collaboration with Lavazza," considered to be the Starbucks of Italy.
"The 500L is the first standard-production car in the world to offer a true espresso coffee machine that utilises the technology of the 'A Modo Mio' pods," the company said in a press release. "It is perfectly integrated in the car with a deck designed expressly by Fiat."
A video put out by the automaker shows a cartoon character couple debating the choice of having to make a coffee run. But no longer!
"Do you want to take a break while flavouring the best Italian espresso coffee without stepping out of the car? With 500L even this will be possible!" the company touts on its Italian site.
Passengers can brew on the road, filling the car with the sweet aroma of drink of the tired.
Read more -
http://news.blogs.cnn.com/2012/07/16/debate-brews-around-espresso-machines-in-new-fiat/?hpt=hp_t2
Drivers love fancy technology extras packed in their car and Fiat is hoping their latest innovation may be the best yet - one that can save you a trip to your favorite coffee store.
But the car designers new innovative addition to their latest line, due out in Italy in October, is landing them in some hot water with some consumers concerned about it adding to a mounting list of things that distract drivers. However, the car maker says, don't rush to judgement, you can't brew up a cup unless your car is stopped.
Their new crossover model the Fiat 500L boasts a whole range of accessories, but the one drawing the most attention and perhaps concerns, is their built-in espresso machine. That's right. Forget your Starbucks runs, or trying to rush out the door to work with your homemade brew. Instead, inside your console you'll find a "new coffee machine created in collaboration with Lavazza," considered to be the Starbucks of Italy.
"The 500L is the first standard-production car in the world to offer a true espresso coffee machine that utilises the technology of the 'A Modo Mio' pods," the company said in a press release. "It is perfectly integrated in the car with a deck designed expressly by Fiat."
A video put out by the automaker shows a cartoon character couple debating the choice of having to make a coffee run. But no longer!
"Do you want to take a break while flavouring the best Italian espresso coffee without stepping out of the car? With 500L even this will be possible!" the company touts on its Italian site.
Passengers can brew on the road, filling the car with the sweet aroma of drink of the tired.
Read more -
http://news.blogs.cnn.com/2012/07/16/debate-brews-around-espresso-machines-in-new-fiat/?hpt=hp_t2
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