McCain’s new ads in British bus shelters actually smell like baked potatoes -
The smell of potatoes baking is the secret ingredient in a new McCain Food campaign that has just launched across Britain.
At 10 bus shelters from London to Glasgow, commuters can press a button on a bulging 3D baked potato and get a whiff of a custom McCain scent.
“This is their biggest launch since oven chips (fries) in 1979,” an advertising spokeswoman told the Toronto Star.
“The idea is to bring the whole feeling, the smell and comforting warmth” of baked potatoes straight to potential consumers.
In a marketing first, the fibreglass potato also warms up and dispenses a discount coupon.
The $2.2 million campaign from the British arm of the New Brunswick frozen foods giant is promoting McCain Ready Baked Jackets, which are microwaveable pre-baked potatoes.
Read more -
http://www.thestar.com/business/article/1129174--mccain-is-sniffing-success-with-3d-jacket-potato-ad-in-british-bus-shelters?bn=1
The smell of potatoes baking is the secret ingredient in a new McCain Food campaign that has just launched across Britain.
At 10 bus shelters from London to Glasgow, commuters can press a button on a bulging 3D baked potato and get a whiff of a custom McCain scent.
“This is their biggest launch since oven chips (fries) in 1979,” an advertising spokeswoman told the Toronto Star.
“The idea is to bring the whole feeling, the smell and comforting warmth” of baked potatoes straight to potential consumers.
In a marketing first, the fibreglass potato also warms up and dispenses a discount coupon.
The $2.2 million campaign from the British arm of the New Brunswick frozen foods giant is promoting McCain Ready Baked Jackets, which are microwaveable pre-baked potatoes.
Read more -
http://www.thestar.com/business/article/1129174--mccain-is-sniffing-success-with-3d-jacket-potato-ad-in-british-bus-shelters?bn=1
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