UK To Hire 'Twitter Czar' For $232,000 - should apply for the lucrative post in less than 140 characters -
The UK government was advertising Friday to hire a "Twitter czar" on a £142,000 ($232,000) annual salary, which would make the successful candidate one of the best paid bureaucrats in the nation.
The generous paycheck almost matches the £142,500 annual salary that British prime minister David Cameron gets for running the country, The Daily Telegraph reported.
The vacancy, posted on the official Civil Service jobs website, is officially titled the "new and exciting role of Executive Director of Digital."
But critics labeled the job the "Twitter czar," jokingly asking online whether they should apply for the lucrative post in less than 140 characters, the maximum allowed on the social networking site.
The job advertisement says, "the successful candidate will have proven credibility in transformation through the delivery of digital channels and engagement together with a track record of leading digitally enabled change at a strategic level, in a large federated organization with complex delivery chains."
The job offer follows the government's decision last year to cut 75 percent of its websites, reducing annual online spending from £560 million to £200 million each year.
But a spokesman for the Cabinet office said, "to call this role a Twitter czar is like calling Richard Branson a flight steward [attendant]. This role is a major cross-government job -- replacing three existing posts -- that will oversee the government's online presence."
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