Google can help you research candidates, watch their ads, poke fun at their gaffes and find out how they did on Election Day. But the site hasn’t exactly fared very well at getting voters to the right polling places.
One of the search company’s Election Center apps, which helps citizens find their assigned ballot boxes, has served up a series of errors that may have sent some voters to the wrong polling places.
A study Tuesday by Aristotle, a political technology company, predicts that more than 700,000 households in a collection of 12 battleground states may have experienced errors on the site that told them to head to the wrong polling stations.“If you’re being sent to the wrong polling place, it’s a pretty big deal, especially if it’s toward the end of the day, and especially if it’s an election that’s closely contested like 2010,” said John Phillips, CEO of Aristotle, which maintains its own ballot box location service called whereivote.com.
Aristotle premised its prediction on a series of simulations: The company selected about 1,000 households in targeted states, compared their polling place data against Google’s app and derived an error rate it later used to predict the number of area households possibly affected by the mishap
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